Award winning farm and tea master: The Minister of Agriculture, Forestry and Fisheries Award is the highest honor presented at Japan's annual National Tea Competition.

Izumi no Shiro (泉の白) is a premium beginnerceremonial-grade matcha produced by the historic Shogyokuen tea house in Kyoto, Japan. Known for its vibrant jade color, smooth umami flavor, and structured finish, it is highly regarded by both tea ceremony practitioners and daily matcha enthusiasts.

Key Details & Flavor

ProfileProducer: Shogyokuen (family-run tea factory established in 1827)

Tasting Notes: Rich umami, balanced sweetness, minimal bitterness, and a crisp, vegetal aroma.Uses: Perfect for preparing traditional usucha (thin tea), luxurious koicha (thick tea), or high-end matcha lattes.

​Discover the profound richness of Umami Ceremonial Grade Matcha (Koicha). Sourced from an award-winning estate in Kyushu, Japan, this exclusive matcha is crafted under the guidance of a rare Level 10 Tea Master—one of the 15 highest ranking masters in Japan. Our specialized, shade-grown leaves yield a vibrant emerald powder bursting with natural sweetness and deep, savory umami.

​Profile: Umami, lightly nutty, sweet aftertaste.

​To prepare: 

Whisk 2 wooden spoons (4g) of matcha with 50ml of warm water until a creamy texture forms. For a latte, add 200ml of milk and sweeten to taste.

Embrace the art of tea with our classic 80-tine white bamboo chasen. Carved from a single piece of premium light bamboo, its delicate tines expertly aerate your matcha to produce a silky, rich froth. Featuring a clean, minimalist design, this traditional tool beautifully elevates your daily brewing ritual.

Before each use, gently steep the bamboo tines in warm water for a few seconds. This softens the bamboo, allowing the whisk to beautifully "open up" and preventing the delicate tines from breaking.

Perfect for high-volume cafes and artisanal bakeries, this wholesale case of 80 premium matcha tins ensures a consistent supply of vibrant, organic tea. Sourced directly from trusted, award-winning farms in Japan, each tin guarantees the rich, authentic flavor profile needed to craft the perfect lattes and pastries for your customers.

Handcrafted from rare 'purple bamboo', this Chasen whisk features 120 tines. Known as a 'Hyaku Nijū' in Japanese, its high count of delicate, precise bristles is prized for creating an unparalleled, micro-fine matcha foam, transforming every sip into a velvety, creamy masterpiece. Experience the pinnacle of tradition.

Engineered for high-volume cafes, this ultra-durable matcha whisk is built to last. Unlike traditional bamboo, our resilient design will never split or shed tines into your drinks. The unique enclosed shape keeps matcha inside the bowl, preventing messy splashes during busy rushes. Enjoy consistent, velvety microfoam and effortless, hygienic cleaning.

We are proud to offer free samples to our business clients. However, due to rising logistics costs, we now require a nominal UPS shipping and handling fee for these requests. Please note that if you purchase your samples directly through our online store, shipping remains free.

Wood spoon does not included for samples.

​Discover the profound richness of Umami Ceremonial Grade Matcha (Koicha). Sourced from an award-winning estate in Kyushu, Japan, this exclusive matcha is crafted under the guidance of a rare Level 10 Tea Master—one of the 15 highest ranking masters in Japan. Our specialized, shade-grown leaves yield a vibrant emerald powder bursting with natural sweetness and deep, savory umami.

​Profile: Umami, lightly nutty, sweet aftertaste.

​To prepare: 

Whisk 2 wooden spoons (4g) of matcha with 50ml of warm water until a creamy texture forms. For a latte, add 200ml of milk and sweeten to taste.

First Flush Green Tea 

Sourced from the award-winning organic tea gardens in Kyushu.

Discover a matcha defined by absolute purity and world-class craftsmanship. Sourced from a premier, family estate in Japan’s nutrient-rich volcanic southern belt, this organic matcha represents the gold standard of tea cultivation.

​The Distinction of Excellence

​産地賞 (Sanchi-sho): The farm is a primary contributor to their region’s repeated #1 ranking in the National Tea Production Area Awards, beating out historically famous regions like Shizuoka and Uji.

​Eco-Farmer Certification (エコファーマー認定)

​Eco-Pioneer Status: Officially certified as Eco-Farmers, they utilize proprietary, long-fermented organic fertilizers to create a nutrient-dense soil that translates into a deeper, more complex flavor profile.

Interviewing of the family farm owner:

On a 40-hectare estate, the family cultivates tea without a single drop of chemical fertilizer or pesticide. Instead, they harness the blessings of nature alongside a thriving local ecosystem.

"The most important thing in organic farming is soil preparation," the owner explains. "We produce our own soil and EM bokashi for use on our farms."

To build strong, disease-resistant soil, the farmers blend local by-products such as rice hulls, rice bran, oil cake, fish meal, and bonito broth with EM bacteria, meticulously adjusting the moisture content. After fermenting for six months to a year, this nutrient-dense mixture is spread over the tea fields. This process cultivates healthy soil bacteria, supporting a rich network of earthworms and insects. Wildflowers are encouraged to bloom around the fields, creating a natural habitat where ladybugs and praying mantises thrive by feeding on pests that would otherwise harm the tea plants.

​Tasting Notes

​Aroma: Freshly harvested greens with a hint of floral scent.

​Appearance: A brilliant, glowing emerald green that reflects the high chlorophyll content of shade-grown, volcanic-enriched leaves.

🌿The farm is located near an active volcano. The soil is enriched with volcanic ash (Shirasu), which is incredibly mineral-rich. This natural fertilizer creates a tea that is naturally higher in amino acids (Umami) and has a distinctively deep, vibrant green color that looks stunning in cafe lattes.

First Flush Green Tea 

Sourced from the award-winning organic tea gardens in Kyushu.

Discover a matcha defined by absolute purity and world-class craftsmanship. Sourced from a premier, family estate in Japan’s nutrient-rich volcanic southern belt, this organic matcha represents the gold standard of tea cultivation.

​The Distinction of Excellence

​産地賞 (Sanchi-sho): The farm is a primary contributor to their region’s repeated #1 ranking in the National Tea Production Area Awards, beating out historically famous regions like Shizuoka and Uji.

​Eco-Farmer Certification (エコファーマー認定)

​Eco-Pioneer Status: Officially certified as Eco-Farmers, they utilize proprietary, long-fermented organic fertilizers to create a nutrient-dense soil that translates into a deeper, more complex flavor profile.

Interviewing of the family farm owner:

On a 40-hectare estate, the family cultivates tea without a single drop of chemical fertilizer or pesticide. Instead, they harness the blessings of nature alongside a thriving local ecosystem.

"The most important thing in organic farming is soil preparation," the owner explains. "We produce our own soil and EM bokashi for use on our farms."

To build strong, disease-resistant soil, the farmers blend local by-products such as rice hulls, rice bran, oil cake, fish meal, and bonito broth with EM bacteria, meticulously adjusting the moisture content. After fermenting for six months to a year, this nutrient-dense mixture is spread over the tea fields. This process cultivates healthy soil bacteria, supporting a rich network of earthworms and insects. Wildflowers are encouraged to bloom around the fields, creating a natural habitat where ladybugs and praying mantises thrive by feeding on pests that would otherwise harm the tea plants.

​Tasting Notes

​Aroma: Freshly harvested greens with a hint of floral umami.

​Flavor: A creamy, full-bodied texture with a natural, lingering sweetness and a velvety finish.

​Appearance: A brilliant, glowing emerald green that reflects the high chlorophyll content of shade-grown, volcanic-enriched leaves.

🌿The farm is located near an active volcano. The soil is enriched with volcanic ash (Shirasu), which is incredibly mineral-rich. This natural fertilizer creates a tea that is naturally higher in amino acids (Umami) and has a distinctively deep, vibrant green color that looks stunning in cafe lattes.

​Discover the profound richness of Umami Ceremonial Grade Matcha (Koicha). Sourced from an award-winning estate in Kyushu, Japan, this exclusive matcha is crafted under the guidance of a rare Level 10 Tea Master—one of the 15 highest ranking masters in Japan. Our specialized, shade-grown leaves yield a vibrant emerald powder bursting with natural sweetness and deep, savory umami.

​Profile: Umami, lightly nutty, sweet aftertaste.

​To prepare: 

Whisk 2 wooden spoons (4g) of matcha with 50ml of warm water until a creamy texture forms. For a latte, add 200ml of milk and sweeten to taste.

Sourced from a historic, JGAP-certified cooperative estate that has been honored with Japan's ultimate agricultural accolade:

The Minister’s Award. Recognized with multiple Minister of Agriculture Awards for their mastery of shade-grown teas, this matcha is the result of decades of award-winning craftsmanship.

The quality of our tea is guided by the expertise of certified Japanese tea instructors who have earned top honors, including first and second place, at the prestigious National Unpasteurized Tea Review and Technical Committee. Our dedication to the craft is further reflected in a long history of accolades, headlined by the Minister of Agriculture, Forestry and Fisheries Award. Our teas are consistent winners at elite levels, including:

• The National Tea Competition

• The Kansai Tea Competition

Matcha Profile:

This is the highest quality tea leaf harvested in May. Enjoy its exquisitely rich flavor and fragrant aroma. Great for making Koicha.

Sourced from an award-winning estate whose tencha leaves are so highly prized, they are frequently sought after by top-tier Kyoto masters to produce d their premium Uji matchas.

Farm region: Kansai, Uji tencha destinated region.

Flavor & Texture

• Body: Exceptionally strong and thick on the palate, offering a full-bodied experience.

• Finish: Characterized by a pronounced, lingering sweetness (after-sweet) that balances its initial intensity.

• Color: A brilliant, vibrant green powder, reflective of its high-quality tencha origins.

First Flush Green Tea 

Sourced from the award-winning organic tea gardens in Kyushu.

Discover a matcha defined by absolute purity and world-class craftsmanship. Sourced from a premier, family estate in Japan’s nutrient-rich volcanic southern belt, this organic matcha represents the gold standard of tea cultivation.

​The Distinction of Excellence

​産地賞 (Sanchi-sho): The farm is a primary contributor to their region’s repeated #1 ranking in the National Tea Production Area Awards, beating out historically famous regions like Shizuoka and Uji.

​Eco-Farmer Certification (エコファーマー認定)

​Eco-Pioneer Status: Officially certified as Eco-Farmers, they utilize proprietary, long-fermented organic fertilizers to create a nutrient-dense soil that translates into a deeper, more complex flavor profile.

Interviewing of the family farm owner:

On a 40-hectare estate, the family cultivates tea without a single drop of chemical fertilizer or pesticide. Instead, they harness the blessings of nature alongside a thriving local ecosystem.

"The most important thing in organic farming is soil preparation," the owner explains. "We produce our own soil and EM bokashi for use on our farms."

To build strong, disease-resistant soil, the farmers blend local by-products such as rice hulls, rice bran, oil cake, fish meal, and bonito broth with EM bacteria, meticulously adjusting the moisture content. After fermenting for six months to a year, this nutrient-dense mixture is spread over the tea fields. This process cultivates healthy soil bacteria, supporting a rich network of earthworms and insects. Wildflowers are encouraged to bloom around the fields, creating a natural habitat where ladybugs and praying mantises thrive by feeding on pests that would otherwise harm the tea plants.

​Tasting Notes

​Aroma: Freshly harvested greens with a hint of floral umami.

​Flavor: A creamy, full-bodied texture with a natural, lingering sweetness and a velvety finish.

​Appearance: A brilliant, glowing emerald green that reflects the high chlorophyll content of shade-grown, volcanic-enriched leaves.

🌿The farm is located near an active volcano. The soil is enriched with volcanic ash (Shirasu), which is incredibly mineral-rich. This natural fertilizer creates a tea that is naturally higher in amino acids (Umami) and has a distinctively deep, vibrant green color that looks stunning in cafe lattes.

First Flush Green Tea 

Sourced from the award-winning organic tea gardens in Kyushu.

Discover a matcha defined by absolute purity and world-class craftsmanship. Sourced from a premier, family estate in Japan’s nutrient-rich volcanic southern belt, this organic matcha represents the gold standard of tea cultivation.

​The Distinction of Excellence

​産地賞 (Sanchi-sho): The farm is a primary contributor to their region’s repeated #1 ranking in the National Tea Production Area Awards, beating out historically famous regions like Shizuoka and Uji.

​Eco-Farmer Certification (エコファーマー認定)

​Eco-Pioneer Status: Officially certified as Eco-Farmers, they utilize proprietary, long-fermented organic fertilizers to create a nutrient-dense soil that translates into a deeper, more complex flavor profile.

Interviewing of the family farm owner:

On a 40-hectare estate, the family cultivates tea without a single drop of chemical fertilizer or pesticide. Instead, they harness the blessings of nature alongside a thriving local ecosystem.

"The most important thing in organic farming is soil preparation," the owner explains. "We produce our own soil and EM bokashi for use on our farms."

To build strong, disease-resistant soil, the farmers blend local by-products such as rice hulls, rice bran, oil cake, fish meal, and bonito broth with EM bacteria, meticulously adjusting the moisture content. After fermenting for six months to a year, this nutrient-dense mixture is spread over the tea fields. This process cultivates healthy soil bacteria, supporting a rich network of earthworms and insects. Wildflowers are encouraged to bloom around the fields, creating a natural habitat where ladybugs and praying mantises thrive by feeding on pests that would otherwise harm the tea plants.

​Tasting Notes

​Aroma: Freshly harvested greens with a hint of floral umami.

​Flavor: A creamy, full-bodied texture with a natural, lingering sweetness and a velvety finish.

​Appearance: A brilliant, glowing emerald green that reflects the high chlorophyll content of shade-grown, volcanic-enriched leaves.

🌿The farm is located near an active volcano. The soil is enriched with volcanic ash (Shirasu), which is incredibly mineral-rich. This natural fertilizer creates a tea that is naturally higher in amino acids (Umami) and has a distinctively deep, vibrant green color that looks stunning in cafe lattes.

First Flush Green Tea 

Sourced from the award-winning organic tea gardens in Kyushu.

Discover a matcha defined by absolute purity and world-class craftsmanship. Sourced from a premier, family estate in Japan’s nutrient-rich volcanic southern belt, this organic matcha represents the gold standard of tea cultivation.

​The Distinction of Excellence

​産地賞 (Sanchi-sho): The farm is a primary contributor to their region’s repeated #1 ranking in the National Tea Production Area Awards, beating out historically famous regions like Shizuoka and Uji.

​Eco-Farmer Certification (エコファーマー認定)

​Eco-Pioneer Status: Officially certified as Eco-Farmers, they utilize proprietary, long-fermented organic fertilizers to create a nutrient-dense soil that translates into a deeper, more complex flavor profile.

Interviewing of the family farm owner:

On a 40-hectare estate, the family cultivates tea without a single drop of chemical fertilizer or pesticide. Instead, they harness the blessings of nature alongside a thriving local ecosystem.

"The most important thing in organic farming is soil preparation," the owner explains. "We produce our own soil and EM bokashi for use on our farms."

To build strong, disease-resistant soil, the farmers blend local by-products such as rice hulls, rice bran, oil cake, fish meal, and bonito broth with EM bacteria, meticulously adjusting the moisture content. After fermenting for six months to a year, this nutrient-dense mixture is spread over the tea fields. This process cultivates healthy soil bacteria, supporting a rich network of earthworms and insects. Wildflowers are encouraged to bloom around the fields, creating a natural habitat where ladybugs and praying mantises thrive by feeding on pests that would otherwise harm the tea plants.

​Tasting Notes

​Aroma: Freshly harvested greens with a hint of floral scent.

​Appearance: A brilliant, glowing emerald green that reflects the high chlorophyll content of shade-grown, volcanic-enriched leaves.

🌿The farm is located near an active volcano. The soil is enriched with volcanic ash (Shirasu), which is incredibly mineral-rich. This natural fertilizer creates a tea that is naturally higher in amino acids (Umami) and has a distinctively deep, vibrant green color that looks stunning in cafe lattes.

Sourced from Japan's award winning tea garden, this exquisite powder offers a velvety-smooth profile with captivating notes of toasted caramel and cocoa. Its warm, nutty aroma and low-caffeine content make it the perfect choice for artisanal lattes and sophisticated desserts.

JAS ORGANIC CERTIFIED

Healthier choice for everyday tea drinkers.

Discover the essence of tranquility with our First-Flush Ceremonial Matcha Latte, perfect for connoisseurs seeking the finest tea experience. Sourced directly from our Uji-certified farm—only matcha from the Uji region is permitted to use the prestigious Uji matcha box.

• Premium ceremonial grade matcha for lattes and rituals

• Rich seaweed and milky aroma enhancing tea experience

• Vibrant dark green color signifying its superior quality

Elevate your daily ritual with our 1st Flush Ceremonial Latte Matcha. Experience a sense of calm and focus with each sip, adding a touch of luxury to your everyday life.

Master Blend of Uji First Flush Ceremonial Grade Matcha and Second Flush Matcha.

Created specifically for busy cafe environments, this premium grade Uji matcha delivers a vibrant green color and a robust, high-strength flavor profile that easily cuts through milk, syrups, and ice. Sourced from authentic Uji crops and expertly milled for rapid, clump-free whisking, it features a low-umami, highly approachable finish with minimal bitterness. It is the ultimate high-efficiency, cost-effective choice for consistently smooth lattes, iced blends, and signature cafe beverages.

Jasmine Matcha Latte

A refreshing, floral layered drink.

Ingredients

• Base: 1 Jasmine tea (or 1 tsp loose leaf tea)

• Matcha Shot: 1-2 tsp high-quality Matcha powder (sifted)

• Sweetener: 1-2 tbsp Jasmine syrup (adjust to taste)

• Liquid: ½ cup Milk (dairy, oat, or almond work best)

• Water: ½ cup at 85°C (for tea) + ¼ cup at 80°C (for matcha)

• Ice: 1 cup cubes